Zang

Zang stands out as one of the most renowned Gulaman (gelatin) brands in the Visayas and Mindanao regions of the Philippines, having been a household staple and a favorite among small F&B businesses for years. Our aim was to rejuvenate their branding to attract a new demographic: young Millennial parents and the offspring of the original Zang consumers. To achieve this, we revamped their branding, giving it a modern, vibrant look while ensuring consistency for better brand recognition. Our content strategy was tailored to resonate with Millennial working-class Filipinos, and we optimized their online engagement to drive traffic to their e-commerce platforms, thereby expanding their sales channels. As a result of our efforts, we've successfully increased their xxxx by xxxx.