Happiness Initiative

Launched in Singapore in 2017, Happiness Initiative is a social enterprise that focuses on making well-being skills accessible to everyone. They wanted to teach locals on the science of well-being in a way that resonated with the audience. 

Our challenge was to recreate their branding to ensure consistency & immediate brand recognition. We also had to communicate “science” in a more approachable tone to gain the interest of young locals. Looking at how most Millennials/Gen Z’s now use social media as a platform to learn and share about mental health, we shifted their content from fact-based posts to relatable story-telling and experiences to gain engagement. 

We also tweaked their branding to push more trendy pop colors and introduced a mascot that would represent the brand and the stories we wanted to share.

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