We’re here to make sure everything
works out fine.

Born in late 2023, Works Fine sprang from a shared love for transforming ideas into brands. We’ll do all sorts of activations to find the perfect fit for your brand and customers. No idea is too wild or too basic for us!

Meet the Founders

Avril Khoo

An ex-head of Creatives for Shopee Philippines & India
About

Starting as a fresh graduate in Singapore, Avril advanced to Head of Creatives, overseeing over 100 designers in just 4 years of working. She single-handedly transformed the Philippines' creative team from a single team of 20 to seven teams with over 100 members. Additionally, she  was a part of the Shopee India launch team and led their creative teams while still managing the Philippine market.

Points of Contact

Erica LIM

A versatile tech marketer with international experience at Uber, Zalando, and Shopee
About

Erica has managed multiple business vertical launches, brand campaigns, and growth initiatives. With a strong commercial mindset, she has successfully led multiple projects alongside senior management and C-level executives, such as a record-breaking regional Cyber Week campaign that generated $1B in sales. At the age of 26, she became the Head of Brands and FMCG Marketing at Shopee PH, leading teams of over 60 people. In that position, she managed all in-app marketing efforts for brands such as P&G, Samsung, and L’Oreal to drive up their online/e-commerce shop growth.

Points of Contact

Company Values

Let’s get down to business

No matter what the haters say, marketing IS a numbers game. Our work won’t just make sense creatively, but commercially too.

No BS Policy

Real relationships are built & sustained through honesty & transparency. We value upfront communication to ensure that we only do the best work for your brand.

Human-like

In a world where AI, robots, and cyborgs are taking over, we believe that marketing still needs that human touch to succeed. We’re here to breathe life into your brands.

Keeping an open mind

Give us your craziest, most brilliant ideas - we’re ready to listen and give you the marketing help you need to turn them into reality.

Get down & dirty

When we do the work, we won’t just sit down behind our laptops. We want to get down & dirty and experience your brand firsthand so we can come up with the best strategy.