Informatics

Informatics is one of the pioneer tech and vocational schools in the Philippines. They came to us with the goal of modernizing their brand to keep up with the competition and the new set of young customers they want to attract. 

For the duration of our project, we took over their entire marketing department. We went down and visited campuses, spoke and interacted with teachers, students, and parents to get a sense of what needed to be done. After the initial groundwork, we came up & presented a new branding, “Be Technically Better,” showcasing a brand that was straight to the point with no frills, highlighting the students’ & parents’ need for their education to be highly technical and fast to help them get a job instantly. Pushing new technologies and curriculum that the school invested in alongside the launch of this new branding, helped increase potential enrollees by xx%. 

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