Panero

Launched in 2023 as a modern "panaderia'' in Metro Manila, the goal was to reinvent nostalgic breads from our childhood into a trendy brand appealing to young consumers. Our challenge was to transform the brand from a traditional bakery into a hip, talked-about name that people would bring to events and parties. We achieved this by adopting a younger branding approach, incorporating bold and funky design elements, and using a casual and fun tone of voice. We also leveraged trendjacks and memes to stay relevant and on-trend. Since taking over, engagement for their online accounts has increased by xx%.

‍