Zalando Berlin: $1B Record-breaker Cyber Week

Cyber Week is Zalando's biggest sale of the year, requiring over six months of preparation to launch across Europe. As the main campaign manager for the sale, I collaborated closely with teams from marketing, tech, merchandising, and pricing to ensure its success. Our ambitious goal for 2020 was to reach $1 billion in sales, which necessitated extensive marketing campaigns and months of tech and logistics preparations to handle the anticipated order volume. We strategically planned the main fashion categories to manage traffic flow on the platform while meeting daily sales targets. By launching different categories and themes each day, we maintained a steady stream of shoppers throughout Cyber Week, not just on Black Friday. Each market also had localized marketing efforts to provide a personalized experience for their audiences. These efforts culminated in achieving our $1 billion sales goal.