Shopee SG: Shopee Brands Festival

Given the increasing number of brands onboarding with Shopee, we needed an effective strategy to promote these brands to potential customers. Instead of launching individual brand campaigns as usual, we organized a joint Brands Festival, bringing all major brand partners together. This initiative not only helped us boost traffic and sales during low-peak periods but also increased brand awareness for both Shopee and the participating brands. Additionally, we generated extra revenue through partner sponsorships for the event. With the brands actively promoting the sale in their own stores and online channels, we were able to create a substantial online presence and drive traffic to their Shopee shops.